According to Hubspot, businesses with 401-1000 website pages (consisting mostly of blog posts) get 600% more leads than those with 51-100 pages.
We are Palm Beach Content Co.
We are strategists, marketers, writers, and designers.
Working with us is like having a content department in-house, without having to restock the coffee supply every day. You get your own strategist, a content plan tailored for you, and a steady stream of top-notch content created by professional writers and graphic designers.
So what are you waiting for?
Visual or written content… or both? How can you create gorgeous images that will enhance the effectiveness of your blogs—without draining your resources?
Dark social has become the new controversy of the marketing world, and it’s potentially the future of online marketing. But is dark social as bad as people think it is, or are there some benefits for businesses and consumers alike?
A FAQ page is an effective way to establish trust with your audience, streamline conversion points, lighten the load on customer service, and improve your search engine optimization. It’s where you handle common questions that consumers have regarding your products, services, or brand. Every business can benefit from an FAQ page, but how do you make one that actually creates results?
If you have a local business, you need to appear in these Google results in order to gain clientele and compete in your neighborhood. One of the most effective ways to appear in local searches and attract nearby consumers is with Google My Business (GMB).
Content is, at its very core, reusable and recyclable. The purpose of creating content is to share your brand voice in the most effective way. You can especially repurpose your website copy for your small business brochure—and vice versa. That’s what we’re taking a look at today, since business brochures are one of the most essential aspects to small business marketing.
A strong call to action (CTA) will capture your visitors and pull them through your marketing funnel. The CTA is the fulcrum of your lead generation process, turning new visitors into prospects and prospects into customers. So how can you craft your content to call visitors to action?
Customers want to feel like they’re buying from brands that reflect their own personal lifestyle and values. So you want to create a brand that your customers will connect and engage with. You want to create a genuine connection with your audience based on trust and shared values. But how do you craft a “face” using your content strategy?
Does your marketing engage and attract your audience? We’ve put together a list of some of our favorite marketing quotes that will help you build your brand, brainstorm new ideas, and put your customer at the forefront of your marketing.
Content management is a full-time job. If you want marketing that actually shows serious results, it requires time, effort, and expertise. What’s the best way to get this expertise on your team? Should you bring someone onboard or should you outsource marketing to a consultant or agency?
The content marketing world is constantly changing. One day, search engines are optimizing super-long content that’s full of keywords. The next day, SEO prioritizes sites with downloadable content. How do you keep up?