How To Call Visitors To Action With Your Content

A strong call to action (CTA) will capture your visitors and pull them through your marketing funnel. The CTA is the fulcrum of your lead generation process, turning new visitors into prospects and prospects into customers. So how can you craft your content to call visitors to action?

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Allison Hess
How Do I Put A Face On My Content Strategy?

Customers want to feel like they’re buying from brands that reflect their own personal lifestyle and values. So you want to create a brand that your customers will connect and engage with. You want to create a genuine connection with your audience based on trust and shared values. But how do you craft a “face” using your content strategy?

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Allison Hess
Is Long Or Short Content Better?

The content marketing world is constantly changing. One day, search engines are optimizing super-long content that’s full of keywords. The next day, SEO prioritizes sites with downloadable content. How do you keep up?

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Allison Hess