6 Marketing Quotes To Live And Strategize By
“Business has only two functions: marketing and innovation.” – Milan Kundera
Does your marketing engage and attract your audience?
It’s easy to get lost in the monotony of everyday marketing. You push out content and post on social media, but you’re not actually seeing any growth. You’re putting in the work, but you’re still staying stagnant. That’s because marketing requires formal strategy and constant innovation. Hitting a creative pothole can put you out of commission for awhile.
This article was written to pull you out of the marketing rut. We all need a little push sometimes. We have to actively and consciously channel energy into marketing efforts in order to break the mold.
So we’ve put together a list of some of our favorite marketing quotes that keep our PBCCo. team on track. These quotes will help you build your brand, brainstorm new ideas, and put your customer at the forefront of your marketing.
Good marketing makes the company look smart. Great marketing makes the customer feel smart. – Joe Chernov
Marketing isn’t about you. It’s not about proving your business or product. It’s about connecting with your audience.
The best kind of marketing will provide value alongside an emotional stimulus. What kind of value are you providing? Is it informational or entertaining? What are your readers walking away with after engaging with your content?
You also want your customers to have some sort of emotional response to your marketing. This emotion connects them with your brand, so they’re more likely to remember and engage with you. Whether you make them laugh, happy, sentimental, or fearful, it’s the emotional response that gives your marketing new dimensions.
On finding your reason
People don’t buy what you do. They buy why you do it. – Simon Sinek
There are very few “unique” products on the market. Even Apple has major competition in the tech world, despite being known for their innovation. So how can you differentiate yourself in the market? How do you market towards your unique selling proposition?
You need to find and promote your “why.” Why are you in business? Why do you create these products? Why do you exist to make your customers’ lives better? Remember that differentiation occurs in your brand more so than your product.
Find your reason for being in business. Put that reason as the core of your business mission statement. Live by that mission statement in your sales, marketing, and operation. When you consistently work by a strong mission statement, your “why” will naturally emerge in your marketing to engage your customers.
Check out this article on Entrepreneur to learn to craft a mission worth remembering.
Making promises and keeping them is a great way to build a brand. – Seth Godin
Now that you’ve found your reason for being in business, it’s a lot easier to build a genuine brand. A mission statement is basically a promise to the customer that you will conduct business in alignment with certain values.
For example, you are a business consultant and your mission statement is, “To provide premier consultative services with transparency and privacy.” Your clients then anticipate transparency and privacy. The best way to kill your business would be to break the promise of privacy, which violates your mission and shows that your brand isn’t reliable.
If you want to encourage long-term loyalty to your brand, you need to present a strong mission statement that you promise always to deliver on.
Creating a value-driven brand will make your marketing more authentic and effective in tandem. You’ll be able to market to your brand story, not just to your products.
On word of mouth marketing
A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is. – Scott Cook
Your “brand” only exists if you live and breathe by that mission every single day. If you are consistently living your “why” and delivering on your promises, your target audience will become eager followers of your brand.
But your brand is even more than your mission. The way your customers interact with your business is ultimately what determines your brand. What do your customers say about you? How would they market your business? This gives you a deep insight into what your business looks like in the marketplace and how you can best interact with your audience.
What customers say and feel about your business is the definition of your brand. You can partially control this narrative through your marketing by emphasizing the connection you want to build between brand and customer.
On content creation
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
There are a lot of advantages to a content marketing strategy, including:
Gaining impressions with customers
Broadening marketing reach
Repurposing content on multiple platforms
Sharing brand voice
Stimulating emotional response
Building SEO presence
But most importantly, content connects with your audience on a deeper level. It helps you build your credibility as an authentic, knowledgeable business within the industry.
This kind of credibility helps builds trust with your audience. Customers only buy from brands they trust. If you can establish this trust quickly and consistently, you’ll start to rack up a loyal following.
On customer engagement
“I’ve learned that people will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou
How does your marketing make your customers feel? How are you creating a story that elicits an emotional response, shares your brand, establishes trust, and engages the customer?
At Palm Beach Content Company, our job is to generate this feeling. We build content strategies based on establishing your brand voice and telling a story that will engage your customer.
Make your customers feel something with content that wows. Get in touch with us for a free consultation about your marketing strategy.