Which Web Host Is The Best For Content Marketing?
Don’t let the technicalities of starting a website deter you from taking a necessary step towards the growth of your business. You need a website to reach and engage your customers. The differentiator is no longer whether or not you have a site. The site is a prerequisite. Now, it’s how well your site works to meet and match your customer’s needs.
That starts with the web host. Choosing a hosting service will ultimately determine the fate of your site.
There are hundreds of web hosts available, from small businesses to major providers. With different offerings, services, and pricing, how do you know which web host is right for your business?
Below, we give you tips to weed through web hosting options as well as some of our favorite hosting options to start your search.
What is a web host?
A web host or web hosting service provider offers the service and technology to store your website on a server.
All of the information you upload to your website has to be stored somewhere. The Internet isn’t just one big cloud somewhere in the atmosphere with infinite space. Every web page is actually held on physical servers across the globe.
When you type in a website URL, the domain alerts the server that you’re trying to retriever that information. The server will then pull up that browser.
The server is owned by a company, called a web host service provider. They sell their storage and tech to you, so you can use their servers without paying for your own.
What should I look for in a web host?
What kind of support do you need? If your website were to crash or have some sort of issue, which is unfortunately inevitable, you want a technical team who is willing and able to get the site back up and running whenever you need it. That means you’ll want to look for providers with 24/7 support through communication channels that work best for you (email, phone, or live chat, for example).
You’ll also want to read testimonials and reviews to see how helpful and direct the customer service representatives of the host are. Even 24/7 support doesn’t matter if the customer service team doesn’t know what they’re doing.
Look for both availability and quality of support.
When someone inputs your URL in the browser, the server will fetch the data and transfer it to the viewer. Based on the server type and quality, the speed of retrieval will be different. You’ll want to look at the types of servers the web host offers, where they keep their servers, and their rate of retrieval for sites. You want the fastest possible speed or you run the risk of leads clicking away.
Check out their Content Delivery Network to make sure that web host is constantly boosting performance as well. Learn about how Content Delivery Networks work here.
If the server crashes, is your website lost with it? What if you click something incorrectly and you delete the entire webpage? If your web host doesn’t offer consistent backups, you could lose entire pages—if not your entire website.
Look for web hosts that do daily, if not hourly, automatic backups. This means they’re storing your website doubly in case something happens to the first server or host.
You can even ask what their disaster recovery plan is in the case that both their primary and backup servers go down. It never hurts to have backup for your backup.
Some hosts make it challenging to change how you use your site in the future. They might lock you into an email account, server setting, or web page setup.
You want a web host that allows you to be flexible. You want to be able to change and scale your site as your business grows. You never want to get locked in to a specific format.
For example, you may not currently have a blog on your site. But one day you’ll want one (because content marketing has one of the highest ROIs), so you want your host to be able to meet the requirements for blogs, content, and social media tools. You’ll want to at least meet the minimum reqs for WordPress and other content platforms.
Site creation tools/integration
Most web hosts are linked to some sort of site creator or offer their own creation tools. This helps you easily build your website with premade site builders (without needing extensive coding knowledge).
But some web hosts restrict you to use only their site creator or certain integrations. For example, a host may integrate with WordPress but not Squarespace. If you want to use Squarespace to create your website, you may not be able to use that web host.
Generally, you want a web host that has as many creation tool integrations as possible, in case you choose to change how you design your site in the future.
“Uptime” is the percentage of time your site is online and accessible. Servers need to take a rest every once in awhile, but some need less rest than others or breakdown less frequently. The higher the uptime, the more time your site is online—which means more time to optimize for search engines and reach customers. A site that’s down often starts to lose credibility and trustworthiness in the eyes of the viewer. (Learn how to build trust through content here.)
Don’t trust 100% uptime, because every server needs a little downtime. The best uptime guarantee is around 99.9% uptime, which is only about 1.44 minutes downtime daily.
You may want to have several sites and domains on the same host, especially as you grow your business. You don’t want your server to slow down or impede you as you scale. You also want to avoid switching web hosts if you outgrow the first one you chose. So look for web hosts that offer multiple hosting plans to link multiple sites and domains together.
Shared hosting is when your site is hosted along with other users’ sites, sometimes hundreds of other customers. This means your hosting fees will usually be a lot less, since you’re splitting the cost.
But if one of those sites has an issue, it can affect all the other sites hosted on the server. It’s critical to have a fast and responsive website, so even a small slowdown could impact your SEO and customer relationships.
For small businesses that aren’t primarily ecommerce-based, a shared network can be a low-cost way to host your site. If you have a larger company, are looking to grow, or rely on online sales and interactions, you may want to consider a Virtual Dedicated Server that is personal for your business.
Which web hosts should I try out?
There are hundreds of web hosts out there. When you’re trying to find the right one for you, you’ll be met with a lot of affiliate marketers or sales pages that try to push you to a specific host.
We’re not getting paid for this article. We just want to help you find the right host for you, so you can get your website on track. So we helped cut through some of the noise to create a list of some of the most popular and accessible hosts on the web. We’ve especially focused on those hosts that offer high-quality blogging and content capabilities, since content marketing is the best way to get your website and business seen online.
Bluehost offers high-performance web hosting at a low cost. Bluehost is endorsed by WordPress as their top web host, so you know it’s a good option. They have 24/7 support, lots of integrations, strong flexibility, automatic backup, and a free CDN for performance and speed. You can choose shared, VPN, or dedicated hosting, or you can specify your hosting for WordPress or ecommerce.
If you plan on using WordPress to create and grow your site, Bluehost is definitely a top contender to look into.
2. InMotion Web Hosting
InMotion is another top candidate for WordPress and ecommerce hosting. It’s great for both individuals or businesses, and it offers awesome 24/7 support. InMotion is one of the most popular web hosts—in business for over 15 years—so you know you’re getting trustworthy service. They also bundle in a lot of great extras that most hosts charge for, like malware protection, spam-safe email, and basic backups. With InMotion, you get a lot of benefits and support for a low cost.
GoDaddy is one of the largest and most well-known web host providers. They have tens of millions of domain names in their portfolio, and they offer inexpensive but comprehensive web hosting. With free backup and restore, email services for a year, 99.9% uptime, unlimited storage and bandwidth, and a free domain, you’ve got a lot for a low price. They also offer their own website builder, so you don’t have to worry about integrations if you don’t want to.
4. Wix Web Hosting
Plan on using Wix to build your site? Wix is one of the simplest site creators in the business, and their own web host keeps everything central and streamlined. Their web hosting isn’t as extensive as some of the more streamlined web hosts, but their servers are able to handle any and all details you include on your Wix design. This is a good way to keep your data and customer service centralized while getting quality support and features.
Hostinger has over 30 million users because of their low prices and strong usability. Their business package offers an extensive number of features including major power, speed, memory, and backups with tons of integrations and email services. If you’re looking for an inexpensive option for business site hosting, Hostinger is worth checking out.
Your web host is the foundation of your website and business. Take the time to select the right host and creation tool to ensure your site is exactly the way you want it from the get-go.
Why are we, a content company, talking about web hosting? Because if you don’t have the right host, you can’t share your content effectively.
The web host is the bones of your website, but the content is the heart and soul. Put them together, and you’ve got a business ready to take on the world!
Not sure where to start with content for your website or marketing? Contact Palm Beach Content Co. for a free consultation and personalized tips and tricks to take your business to the next level!
Get in touch to start taking your site to new heights.