Winning Customers with a Consistent Blog Schedule
“Consistent action creates consistent results.”
- Christine Kane
If you want a loyal group of readers and customers visiting your site, you need a consistent blog schedule. Consistency builds rapport, impressions, and visibility.
According to Hubspot, businesses with websites of 401–1000 pages (consisting mostly of blog posts) get 6x more leads than those with 51–100 pages. This doesn’t necessarily mean your business needs to blog 20 times a month in order to see traffic, but it does say something about the importance of a consistent flow of content.
Businesses that consistently interact with their viewers receive a consistent response, ultimately leading to brand loyalty, awareness, and sales.
Why do you need a consistent blog schedule?
Consistency is key. Providing high-quality articles with a steady blog schedule is guaranteed to enhance your business’ marketing return.
What are the benefits of a consistent blog schedule?
The more content you have on your site, the more reputable and credible you appear. This is true both in the eyes of your consumers as well as search engine algorithms. Posting consistently shows that you are a thought leader in your industry.
It proves that you are up-to-date with the latest news and information. It shows that you have the authority to provide value to your customers. When you provide high-quality value, you demonstrate your influence and expertise in the sphere.
Credibility is crucial to building a sustainable, trustworthy brand with a loyal clientele.
In the same vein, the more often you post, the more search algorithms will reward you. There are two key reasons for this: volume and age.
The greater the volume of content you have on your site, the more chances you have to rank on Google and drive people to your website.
For example, having 10 articles that optimize for 10 keywords will give you a greater visibility on search engines than 1 article with only 1 keyword. In fact, Tech Client reports that websites with blogs have 434% more indexed pages than sites without any value-based content.
Additionally, Google’s algorithm prioritizes fresh content. The more recent the date on the article, the better chance the post has to rank. That said, there are other variables to consider as well, such as content quality.
Building a loyal readership with consistent postings will also increase the traffic to your website. And with that, search engines reward websites that have a higher volume of traffic.
Because blogs tend to keep people on your site for a longer period of time, they tend to provide more value and lower site bounce rate, another factor for SEO.
By crafting an consistent blog schedule that provides value, you’ll see improved visibility and growth in tandem.
3. Brand awareness
When you have a consistent blog schedule, your readers are seeing your content more often. The more often they see your content, the more impressions you make on them. In today’s marketing world, it’s estimated that you need at least 8 impressions before a customer will even consider buying from you. Blogs are a low-cost, effective way to provide value and build the number of branded impressions on your prospects and repeat customers.
More impressions generate a higher number of leads, pushing people through your sales funnel. When people see your content consistently, they become more familiar with your brand and brand voice. That familiarity will make them more willing to take the next steps with your call to action, directing them to the next step in the sales funnel.
A consistent blog schedule tells your reader when they’ll hear from you next and when they can expect the next bit. This helps to build a loyal following of readers and consumers who come back to your website and social pages often to see your new content. They may sign up for your newsletter or input their email for a downloadable because they enjoy your consistent content; you can then use those leads to convert sales.
Take successful YouTube vloggers Liza Koshy or Jenna Marbles for example. They end each video saying, “we put out videos every Wednesday.” They’re priming their viewers for next week’s content. Their viewers know that every Wednesday they get another video, and when Wednesday rolls around and the new video is at the top of the feed, viewers have been subconsciously waiting for it. This increases loyalty and ensures high engagement with each campaign.
Loyalty is especially crucial in today’s marketing, which is saturated with content and brands. You need to have a strong backing of consumers who believe in your brand if you want to see success.
“Trust is built with consistency.”
- Lincoln Chafee
5. Social media presence
If you have more consistent blogs, you have more original content to post on social media. The more often you post on social media, the more opportunities you have for engagement with your readers. People are seeing your brand name pop up on their feeds more often, so you’re gaining visibility and impressions. This, in turn, encourages them to share your posts with their friends on these social platforms, which can build a more expansive word-of-mouth reach.
What does consistency look like?
“Consistency” isn’t the same for every business or blogger. And consistency is not the same as frequency. It doesn’t mean you need to be posting every day or even every week. Rather a “consistent” blog schedule simply means you have a scheduled day or time dedicated to pushing out blogs.
Even if you are only posting one article per month, you can still be consistent. You might publish a blog on the fifth of every month, for example. The goal would then be to provide high value for that monthly post, and use a call to action to get your readers even more excited for next month’s blog.
Consistency tells your reader when and how they can get more.
It's important to make a case for quality here. Everything above is only effective if you have quality. Consistency has to be balanced with quality. Posting low-quality articles, no matter how frequent or infrequent, will hurt you more than help you. It’s better to have strong quality, less frequently, on a consistent basis.
But even quality means nothing without consistency. You could have the best articles in the world, but if you aren’t consistently pushing content to your viewers, both your readers and Google will forget you. It’s crucial to balance consistency and quality.
How do you maintain a consistent blog schedule?
Ultimately, you need to build a formalized marketing strategy if you want to see the highest return on your investment. Consider the type of content you want to post, how frequently, how it will affect your readers, and the goal or purpose of each post.
Are you read to create your formalized marketing strategy?
Content Palm Beach Content Co. to build a consistent blog schedule that will show results!