According to Hubspot, businesses with 401-1000 website pages (consisting mostly of blog posts) get 600% more leads than those with 51-100 pages.
We are Palm Beach Content Co.
We are strategists, marketers, writers, and designers.
Working with us is like having a content department in-house, without having to restock the coffee supply every day. You get your own strategist, a content plan tailored for you, and a steady stream of top-notch content created by professional writers and graphic designers.
So what are you waiting for?
Influencer marketing is all the rage, but is it right for your business? We’ll give you the basics about influencer marketing—and what it means for small businesses.
It’s the little details on your website that make the difference whether a visitor will stay or go. There are hundreds of thousands of websites out there. What makes your site unique and distinct enough to make your visitors want to hang out, keep browsing, and ultimately convert?
The world is no longer split up into “online” and “offline.” Every single business is (and has to be) omnichannel, meaning you have to be omnipresent throughout several channels both in-person and on the web. How do you create and utilize online lead magnets to get more foot traffic in the store?
What’s the deal with social media? Is social media the right tactic for your small business? Delve into the pros and cons of using social media and how you to start using social media for your small business.
Visual or written content… or both? How can you create gorgeous images that will enhance the effectiveness of your blogs—without draining your resources?
Dark social has become the new controversy of the marketing world, and it’s potentially the future of online marketing. But is dark social as bad as people think it is, or are there some benefits for businesses and consumers alike?
A FAQ page is an effective way to establish trust with your audience, streamline conversion points, lighten the load on customer service, and improve your search engine optimization. It’s where you handle common questions that consumers have regarding your products, services, or brand. Every business can benefit from an FAQ page, but how do you make one that actually creates results?
If you have a local business, you need to appear in these Google results in order to gain clientele and compete in your neighborhood. One of the most effective ways to appear in local searches and attract nearby consumers is with Google My Business (GMB).
Content is, at its very core, reusable and recyclable. The purpose of creating content is to share your brand voice in the most effective way. You can especially repurpose your website copy for your small business brochure—and vice versa. That’s what we’re taking a look at today, since business brochures are one of the most essential aspects to small business marketing.
A strong call to action (CTA) will capture your visitors and pull them through your marketing funnel. The CTA is the fulcrum of your lead generation process, turning new visitors into prospects and prospects into customers. So how can you craft your content to call visitors to action?